This 1947 vintage ad for American Wheelabrator & Equipment Company of Mishawaka, IN has a black and white art illustration depicting the battle between David and Goliath with the headline, “Strength is no longer a matter of size”.
Year Published: 1947
Approximate overall size – inches: 10 x 13
“What a shock it was to the warriors of old when little David pitted his skill against ponderous Goliath and emerged victorious. Giants were kings no longer. Superior weapons were needed, admen cudgeled their brains to provide them. In time their efforts for fruit when clever craftsmen learned the secret to adding great strength to their swords by skillful hammering.
Today this process enables manufacturers to use smaller, stronger, less expensive parts in the design of their equipment. The armorer’s hammer has been replaced with a blast of metallic shot, and that art has become a scientifically controlled process known as Shot Peening (our trade mark: ‘Wheelapeening’).”
This is a 73 yr. old original vintage ad removed from a 1947 publication and is not a reproduction of any kind.