Description
This 1942 vintage advertisement for the Niagara Lithograph Co. has a funny black and white cartoon by Frank Beaven dealing with sales difficulties and the headline, “Good Ideas”.
Year Published: 1942
Approximate overall size – inches: 5 x 12
Artist: Frank Beaven
Grade: Excellent
Excerpt:
“In the earlier, before advertising had become a science, the function of the lithographer was largely one of reproduction. All that his clients expected was excellence in the reproduction of ‘copy.’ Today, the progressive lithographer is not alone a vastly more skilled ‘reproductionist,’ but is equally concerned with matters of advertising appeal and sales.”
This is a 82 yr. old original vintage ad removed from a 1942 publication and is not a reproduction of any kind.
