This 1948 vintage ad for Reynolds Lifetime Aluminum Cookware has a color art illustration of a lady holding a cooking pot and various other cookware items displayed over the page with the headline, “The most sensational cooking development in years… CAPTIVE HEAT”.
Year Published: 1948
Approximate overall size – inches: 10 x 13.5
“‘Captive Heat’ Cooking is the sensation of the day among all the housewives and home economists who have tested it. Vegetables cook in their own juices. Meats are tenderized clear through…simmering as long as you like, with no fear of burning.”
This is a 73 yr. old original vintage ad removed from a 1948 publication and is not a reproduction of any kind.