This 1947 vintage ad for Rolex Watches has a black and white photo of the square face watch with a leather band bracelet and the headline, “Eternally Modern”.
Year Published: 1947
Approximate overall size – inches: 10 x 13
“Styled for an era…not the passing fancy, a watch by Rolex quickens your pride and compliments your taste. As guardian of your precious time, it has built an enviable record for accuracy, for each precision part adds its own incomparable element to the chronometer efficiency of this fine jeweled masterpiece…$227.50…Rolex Micromatic Screw for precision timing…eliminates the inaccurate hand setting method…Rolex Oversize Balance Wheel for more sensitive balance…keeps split second accuracy.”
This is a 74 yr. old original print advertisement removed from a 1947 publication and is not a reproduction of any kind.
Wikipedia on Rolex