This 1947 2-page vintage ad has a photograph of Lord and Lady Elgin Watches and another photo of a man and woman looking at a display of the new Elgin Durapower Mainspring. The ad has the headline, “The most important watchmaking development in over 200 years..!”
Year Published: 1947
Approximate overall size – inches: 2 Pages at 10.5 x 12.5 each
“You may have had this happen to your watch. It began losing or gaining time. Or it stopped and you found you couldn’t wind it. Your watch repair man said that what you needed was a new mainspring.
Over half of all watch movement repairs are due to mainspring trouble!”
This is a 74 yr. old original vintage ad removed from a 1947 publication and is not a reproduction of any kind.