1964 Ad Maidenform “Sweet Music” Bra | Smooth-Stretch


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This 1964 vintage ad for the Maidenform “Sweet Music” Bra has a black and white photo of a lovely young woman modeling the bra with the headline, “who took the Curling Rippling Twisting out of straps that stretch? maidenform*

Year Published: 1964
Approximate overall size – inches: 10 x 13
Grade: Excellent

“Till now you’ve had to put up with straps that had a bad habit of twisting and binding. Forget it! New ‘Sweet Music’ bra has straps called smooth-stretch. And that’s just what they do–stretch smoothly over your shoulders and stay smooth.”

This is a 60 yr. old original vintage ad removed from a 1964 publication and is not a reproduction of any kind.