This 1964 vintage ad for the Concertina bra from Maidenform has an attractive young woman with the 60’s flip hairstyle modeling the bra with the headline, “14,400 Times a Day Your Bra Size Changes”.
Year Published: 1963
Approximate overall size – inches: 10 x 13
“This new Maidenform ‘Concertina’ Bra has ‘action frames’ that stretch to fit you perfectly with every breath you take!”
This is a 57 yr. old original vintage ad removed from a 1964 publication and is not a reproduction of any kind.