This 1948 vintage ad for Maidenform Brassieres has an art illustration of an alluring lady donning the bra with the headline, “For Rounded Uplift…”Allegro”.
Year Published: 1948
Approximate overall size – inches: 2.5 x 6
“In addition to exquisite uplift. ‘Allegro’ also gives average bosoms beautifully rounded lines…
‘There is a Maiden Form for Every Type of Figure!’”
This is a 70 yr. old original vintage ad removed from a 1948 publication and is not a reproduction of any kind.