This 1938 vintage ad for Once-Over one piece foundation from Maidenform has a black and white art illustration of the undergarment with the headline, “‘Once-Overs’ Give Your Figure a Sculptor’s Skillful Moulding”.
Year Published: 1938
Approximate overall size – inches: 4 x 5.75
“Maiden Form’s master-designer is also a sculptor of great skill. He knows figures–and what can be done with them–as well as he knows fashions. The result is perfection of figure-moulding. The ‘Once-Over’ shown has a *’Chansonette’ top–one of the many brassiere designs by Maiden Form you’ll find available in these lovely sculpture-perfect one-piece foundations.”
This is a 83 yr. old original vintage ad removed from a 1938 publication and is not a reproduction of any kind.