1938 Hickory Multicontrol Foundation Vintage Ad


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This 1938 vintage ad for the Multicontrol latex foundation from Hickory has a black and white photo of a lady in the foundation with garters and stockings.

Year Published: 1938
Approximate overall size – inches: 4.5 x 12
Grade: Excellent

“It’s amazing how Multicontrol youthifies your figure. What you want done, Multicontrol does…expertly, easily. Comfortable two-way stretch Lastex is woven doubly firm in the hip and thigh sections for extra control where it’s needed most. Flexible freedom and slimness…no stress or strain…anywhere.”

This is a 82 yr. old original vintage ad removed from a 1938 publication and is not a reproduction of any kind.

Wikipedia on Foundation garment