1952 Buick Roadmaster Vintage Ad | Riviera Coupe


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This 1952 vintage ad for the 1952 model Buick Roadmaster Riviera Coupe has a photo of happy couple in the car with the tagline, “Two Tons have never felt so airy”.

Year Published: 1952
Approximate overall size – inches: 10 x 13
Grade: Excellent

“To be exact, a ROADMASTER tips the scales at upwards of 4,300 pounds.
But you’d never suspect it from the way this beautiful bundle of eager energy handles—the way it feels beneath your fingers on the wheel and your toe on the throttle or the brake.”

This is a 68 yr. old original vintage ad removed from a 1952 publication and is not a reproduction of any kind.

Wikipedia on Buick Roadmaster